Nike SP22 M2Z Collection

Art Direction, Design, Illustration

As Nike branches out to further its efforts in sustainability, the concept of inner growth in tandem with a positive stance on environmentalism stood out as an opportunity to tell their story. I wanted to create simple imagery that showcases nature syncing with themes of self love and awareness. Each graphic was printed using algae ink which drastically reduces the waste of water and contimanation that yields from a more typical plasticene based ink commonly used in screen printing. Each blank was also dyed using environmentally friendly colors and constructed with 100% cotton.