Nike SU22 M2Z Collection

Art Direction, Design, Illustration

 I was chosen to lead this season’s creative direction based on the success of the previous collection I had done for Nike. For this season I wanted to continue that story of growth and give it a fresh look and feel. I really liked the idea of bold, simplistic graphics that presented a little less serious and more approachable. The collection branched out from lifestyle to Men’s training and basketball as well, so the challenge was to maintain the same look and feel while also using the elements to visually tell a story without relying on much copy.