Nike SU22 Sole Food Collection
Art Direction, Photography, DesignNo fruit was harmed in the making of this project*
In an effort to renew rich brand DNA narrative, I decided to take on the Sole Food franchise within Nike and give it new life. I was inspired by the “Fresh Grown” graphic from Nike’s early heydays in the 1970s and thought the concept synced well with recent re-releases of heritage models such as the Daybreak shoe. Referencing early 70s print ads focused on a healthy diet and luscious photography, I shot the photos that appeared on product as well as designed one-off fruit stickers that you might see if Nike ran it’s own fruit stand.
