Nike HO22 Worldwide Collection

Art Direction, Design, Type Design

We wanted to continue the story of Nike Worldwide which was originally drafted as a footwear story and came to be a global driver for tees. This time around we as tees were free to drive our own creative direction as long as we tied in through color. I liked the idea of a weather pattern since weather is pretty reactive around the globe, the concept of tracking weather as well led me to a very tech led visual center that I designed to be future forward and brand direct.