Branding for General Purpose

Art Direction, Branding, Design, Type Design

Kimberly Ha reached out to me to create a logo and brand identity for her photography business. Kimberly is a freelance fashion and lifestyle photographer as well as tenured gallery artist based in New Orleans. Her work focuses on capturing the soul of the community and core of NOLA culture.

She wanted something simple and unique that could visually represent her work, so I created custom type that captures the symbology of a camera flash as well as the concept of self-illumination to speak into her work and how she seeks to show the beauty in people and the places where they reside.